Colour Trend- Cobalt Blue

We've been seeing a lot of beautiful bold colours this season, bright hues from acid yellows to lolly pink, and my personal favourite- cobalt blue. Google "Celeb Fashion in Cobalt Blue" and pages of images come up of stars looking stunning in electric blue evening gowns and effortlessly cool in indigo tees matched back with perfect jeans. 

Kate Middleton has been rocking a few knock out blue looks. Perhaps it's because it compliments Di's gorgeous engagement ring so well! The great thing about cobalt is it matches back with black so well as seen on Kate here...

 Claudia Schiffer has got the casual blue jean baby look down pact here. The blue looks great against her blonde hair and when teamed with gold accessories and a tan bag creates a simple but cool outfit...

 So with all these blue hues on my mind I was delighted to see the new Amalfi Stripe come out from Mela Purdie. It's the ulitmate stripe colour combination matched with black and taupe. I'll be rocking the maxi skirt this summer with a crisp white tee, a plaited belt and tan wedges... Or just throwing on a striped top with blue jeans...

 Mela Purdie has also introduced a cobalt blue in their technical polyester Charmeuse fabric. It feels and acts exactly like a silk whilst being low care and crinkle free. This batwing top is perfect for summer parties for day or night. I'm thinking over a black leather mini with a pair of killer heels and a stack of bangles. 

Check it out at  ImpulseBoutique.com.au

Posted by Flip........ xo

Mela Purdie in Shop Till You Drop October 2011

I really enjoy seeing the face behind a label and getting a glimpse of the person who's clothes I wear and covet on a day to day basis. That's why I was delighted to see the article featuring Mela Purdie at home and looking stunning in the October issue of Shop Till You Drop. I think the way she has decorated her home is a reflection of the classic yet modern feel that underlies each and every season of her range. Plus absolutely love each pair of shoes Mela is rocking! Check it out...

 To view Mela's latest collection go to: ImpulseBoutique.com.au/MelaPurdie

Posted by Flip... xo

Finding inspiration for styling a Fashion Shoot

Every three weeks Bec and I set out to create a theme, select outfits, style and shoot a new range of Key Looks for our website ImpulseBoutique.com.au.

 Bec's background is fashion photography (after viewing her portfolio at her interview we were sold instantly!) and together with Jenny (another one of our brilliant stylists) we pull together a new shoot to give our online customers fresh ideas for seasonal inspiration, what's hot right now, ways to wear new pieces and to create beautiful imagery and design.

Our last shoot was on location by the beautiful River Torrens in the Adelaide CBD and featured the stunning Karolina. Our inspiration? Spring racing fashion, feminine and floral and shots of bright colours on bold black and white. For Karolina's make-up we wanted to create a Bridgette Bardot/ 50's classic type feel with a dewy face, rosy cheeks and winged eye-liner. Check out our mood board shots for inspiration...

And a sneak peek of the final shoot....

To view to full shoot and completed 'Key Looks' featuring stunning pieces from Mela Purdie, Andiamo and M.E.L Australia go to:

ImpulseBoutique.com.au

Posted by Flip......... xo

Celeb Style- Travelling in Comfort & Style

Summer holidays are just around the corner so its time to start thinking about your travel wardrobe. At Impulse we have it easy, we have Mela Purdie, the ultimate label for traveling. In fact their motto is "Clothes That Travel with You". Their easy care fabrics that resist creasing and provide maximum comfort are perfect for long haul travel. Which means you arrive in style every time. But who better to look to for travel style than the celebs?

 Miranda Kerr has got it right (really, when doesnt she get it right?) teaming an over-sized scarf with a soft blazer, perfect tee and classic fit jeans. For a low care, smooth and stylish jacket try the Mela Purdie Collared Shell Jacket. It combines tailored lines in a stretch fabric which smartens up your outfit whilst remaining comfortable and warm.

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 Angelina Jolie oozes effortless style in a over-sized jersey tee over slick black leggings. Try the Mela Purdie Tab Tee and the Mela Purdie Legging. You wont just save this outfit for the plane, it will become a go to look throughout your holiday!

Gwyneth Paltrow looks perfect with her soft wrap matched with a classic jacket and leggings, plus the celeb wardrobe staple- dark sunglasses! There is nothing better on a long flight than to cocoon yourself in your own soft wrap. Who wants to snuggle up in a scratchy airline blanket when you can have cashmere or bamboo cotton against your skin? 

All of these travel essentials are what makes up a small part of the Mela Purdie range. To view the entire collection and pick up more styling ideas check out  Impulse Boutique.

Happy holidays!! xo